Like Babe Ruth, I'm raising my controller in the air, calling the shot. (Granted, Babe Ruth called the homerun before it happened, but let's not sweat the details). I'm going to go on record and say what we're all thinking, but way too afraid to admit: The Xbox 360 won 2007. The console might not have sold the most units or captured the attention of the mass media, but as a platform, it's provided the most complete experience of the year while executing titles with the most successful track record.
The Most Games You Want To Play
Let me make a little list for you: Bioshock, Mass Effect, Assassin's Creed, Crackdown, Guitar Hero II & III, The Orange Box, Halo 3, Forza 2, Skate, Rock Band, COD4. Are all these Xbox 360 exclusive? No. But you can play them all on the Xbox 360 (along with a 2006 catalog that had some decent titles as well). And in the case of quite a few of these games, they are running better on Xbox 360 than other consoles. There's simply more good stuff to play on the 360 than any other modern console and, for the most part, that content is running better on the 360.
Xbox Live Is Still The King
Even with all the alternatives on the market, no one can look Microsoft straight in the eye and claim that there's a service more complete or polished than Xbox LIVE. And their arcade titles are complimenting the service, not just through spec-sheet pleasing "leaderboards," but massive amounts of co-op injected into new and old titles alike. I have huge hopes for Home and the few PSN titles out there are fantastic, but LIVE tips the scales of me buying/playing a game on the 360 instead of the PS3...daily. As for Nintendo, their infrastructure is the equivalent of a 1991 AOL member homepage with animated mailbox gifs and site counters. It's shamefully outdated, and not in the ironic way.
Speaking of XBLA
Nintendo's Virtual Console has been cooking all year and maybe every game that's hit PSN should be played this year. But the XBLA releases are just so damn smart and diverse that the experience trumps its competitors. Let's take a case in point: Teenage Mutant Ninja Turtles, the 1989 arcade game. The Wii's Virtual Console picked up the title from their NES library. XBLA grabbed the full, uncompressed arcade source code...and then they added the co-op LIVE experience. But this isn't about one case, it's about a trend. We see both the same polish and variety in XBLA titles as we do their Xbox 360 counterparts, be they remakes or original titles (Battlestar Galactica and Wing Commander Arena excluded, of course).
DivX Darkhorse
Frankly, I'm a lot more excited about the PS3's future as a media hub than maybe any electronic device on the market today. But Microsoft matched what may have been Sony's biggest attack of the year: DivX and XviD support. As of right now with limited but decent movie downloads and new codec streaming capabilities, the 360 has found a respectable balance in the ecosystems of most home theaters (even if the DVD playback quality has been panned).
Why DIdn't I Pick the DS??
The DS has won sales and invigorated the public. But as a gamer (technically a "hardcore" gamer maybe, but not nearly the level of some) I can appreciate that the stuff that drops your jaw, turns your stomach and makes you spaz out to friends over—that content is found on the full-sized consoles. And XBLA fills some of those casual gaming gaps and 2D arcade action to round out the experience. Besides, I'm not saying that you should ONLY play the Xbox 360, but I am saying that if you could only play one system in 07, the 360 was probably your best bet.
Why Didn't I Pick The [Fill In Console I Own]
I clearly hate you, your family and your dog.
Sharp's new GP3U family may be marketed towards the sophisticated gamer, but we're pretty certain just about anyone could get down with a set like this. Announced today, the 32-inch LC-32GP3U comes in a trio of hues (black, wine red and white), boasts a "unique swivel stand for ultimate viewing and gaming flexibility," and offers up bottom-mounted speakers to boot. Furthermore, this 1080p AQUOS touts a slim-line design, a Game Mode button on the remote for activating Vyper Drive and providing quick access to side terminals, a subwoofer audio output, two component / three HDMI 1.3 inputs, a VGA port, 10,000:1 contrast ratio, six-millisecond response time, integrated ATSC / NTSC tuner with Clear QAM support, 450 cd/m2 brightness and 176-degree viewing angles. If you're champing at the bit to fix your eyes on this one, all three versions will be available just in time for you-know-what for $1,599.99.
Ready for a change? In the good ol' Halloween spirit, Bungie Studios has introduced a new gametype into Halo 3, resulting in a 27-hour zombie gaming run as players try out the area.In Infection, most players start off on a Human team, with one or more players starting off as Zombies. The odds are stacked heavily against the Zombies at first, but when a Human is killed by a Zombie (as they inevitably are), they join the Zombie team and turn on their former teammates.
Xbox 360 Tops Console Sales in September and outsells PS3 5:1
As the holiday season heats up, September 2007 is sure to go down in history as one for the record books. The launch of one of the greatest properties in entertainment history, “Halo 3” (Microsoft Game Studios), was largely responsible for driving the biggest month in US video game history with consumer spending on games reaching an all time high for 2007.
· NPD reported that in the US, Xbox 360 was the #1 console for the month; outselling PS3 5:1
o Xbox 360 sales built upon its growth from last month, showing a 50 percent increase for the month of September selling an average of 105,600 consoles per week. Total sales were more than 528,000 Xbox 360 consoles sold, compared to 501,000 for Wii and 119,000 for PS3.
o PS3 sales posted an average weekly decline of 27 percent.
· Xbox 360 software revenue at retail outsold PS3’s software portfolio 8:1 and Wii’s 4:1, selling 3 times more than both platforms combined.
o For the month of September according to NPD, Xbox 360 software represented 74 percent of total software sales for the next generation market compared to 17 percent for Wii and 9 percent for PS3. Even without the sales of “Halo 3” the Xbox 360 portfolio outsold the PS3 portfolio 2:1.
· Additionally, Xbox 360 is home to the best-selling games with the top-rated next-generation titles. According to the world-wide authority in entertainment reviews, Metacritic, Xbox 360 has 80 titles with a Metacritic review score of 80 or higher compared to just 31 for PS3 and 11 for Wii.
o Newly released title “The Orange Box” (Valve) and the highly anticipated title “Mass Effect” (Microsoft Game Studios) have both generated rankings of 97 and higher according to Metacritic. And not to forget “BioShock” (2KGames) which remains one of the year’s highest rated games.
In spite of the unprecedented success of “Halo 3,” Xbox 360 continued to drive third-party games sales across all platforms. PS3 and Wii had ZERO third party titles in the top ten console title list for the month, while Xbox 360 weighed in with 3. Since November, third party partners have seen their titles hit the top ten 27 times for Xbox 360, compared to 2 for PS3 and 1 for Wii.
Everyone knew “Halo 3” would be big -and it didn’t disappoint- but it wasn’t the only good news for the industry. For the month of September, according to the NPD Group data, Xbox 360 held six spots in the Top Ten Console Games. Led by initial sales of “Halo 3” Xbox 360 software is flying off the shelves. Below is a breakout of title sales from the September NPD data:
· In its first two weeks, the three editions of “Halo 3” placed #1, 2 and 3 overall for console title sales - for a total of more than $225 million in sales in the U.S. with 3.3 million units. Average unit prices were $69 per game. The $130 “Halo 3: Legendary Edition” alone sold twice as many units as the top title for PS3 “Heavenly Sword” (SCE); the helmet is mightier than the sword.
· Proving that Xbox 360 is the new home for sports gamers, “Madden NFL ‘08” (EA) on Xbox 360 was again the leading next gen platform with 173,000 units sold, compared to the PS3 at 62,000 and Wii at 58,000. To date, “Madden NFL ‘08” has sold 1.1 million units on Xbox 360, 87 percent more than other next-gen platforms combined.
· Xbox 360 exclusive "BioShock" has sold 641,000 units through the end of September and remains to be on track to sell more than 1 million units. While “Halo 3” and “Madden NFL ‘08” have led the way as the first of a string of titles that are expected to sell more than 1 million units between now and the end of the year.
o As we announced earlier this month Xbox 360 has an unprecedented lineup of titles expected to sell at least a million units worldwide, including new and upcoming releases such as “Call of Duty 4®: Modern Warfare™" (Activision), "Guitar Hero III: Legends of Rock" (RedOctane/Activision), "Mass Effect" (Microsoft Game Studios)
· Rounding out the top titles for Xbox 360, “Skate” (EA) came in at #6. The Xbox 360 version of the innovative titles outsold the PS3 version 6:1.
Gamers buy gaming consoles to play games, and Xbox 360 has the best lineup on the market. This, paired with the newly priced points of $349.99 (U.S.) for Xbox 360 and $449.99 (U.S.) for Xbox 360 Elite which includes the addition of two games with every console “Forza Motorsport 2” (Microsoft Game Studios) and “Marvel Ultimate Alliance” (Activision) for a retail savings of more than $100, provides gamers with an unmatched interactive entertainment experience.
It's official: Microsoft has just announced that Bungie Studios will be embarking "on a path to become an independent company.
According to Bungie, the developer will become an independent company, but will retain a long-term publishing agreement with Microsoft Game Studios for future Halo titles.
Bungie has long been built on creativity, originality and the freedom to pursue ideas. Microsoft agreed, and rather than stifle our imagination, they decided it was in both our best interests to unleash it. We'll continue to make Xbox 360 games, and we'll continue to make amazing games for MGS. In that regard, nothing has changed. All that has changed is that now Bungie Studios is once again, the property of the folks of Bungie Studios. Microsoft is and will continue to be, a brilliant, inventive and creatively collaborative publishing partner. Practically speaking, nothing has changed and you guys won't see much, if any difference, for a while unless you come to work for us, that is - we're hiring at http://www.bungie.net/inside/jobs.aspx
Microsoft goes on to say equally innocuous stuff.
"Our collaboration with Bungie has resulted in 'Halo' becoming an enduring mainstream hit," said Shane Kim, corporate vice president of Microsoft Game Studios. "While we are supporting Bungie's desire to return to its independent roots, we will continue to invest in our 'Halo' entertainment property with Bungie and other partners, such as Peter Jackson, on a new interactive series set in the 'Halo' universe. We look forward to great success with Bungie as our long-term relationship continues to evolve through 'Halo'-related titles and new IP created by Bungie."
From Kataku
Microsoft today announced that the Xbox 360 exclusive game “Halo 3” has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”
“Halo 3” is the conclusion to the epic trilogy and picks up where “Halo 2” left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. In addition to the rich storyline, “Halo 3” continues the franchise’s grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE, the world’s largest social network on TV.
“Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is “Halo 3” setting sales records, it’s also redefining entertainment.
Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”
Retailers have also expressed their excitement about the launch of “Halo 3.”
Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, “With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."
“The initial demand we’ve seen for ‘Halo 3’ has been astounding, and the game is on track to become the number one gaming title of all time. ‘Halo 3’ is a genuine entertainment phenomenon and our customers have responded very enthusiastically to the release,” said Jill Hamburger, vice president of movies and games at Best Buy.
Developed by Bungie Studios, the “Halo” franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE® online entertainment network. The more than 7 million Xbox LIVE users will get a continually evolving gaming experience with “Halo 3.” Its online multiplayer and cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favorite moments on their hard drives, and Forge, an innovative map editor that enables infinite customization options are just some of the new features to experience.
More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. In New York, Seattle, Miami and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the “Halo” franchise, including Ludacris and Zac Efron and Microsoft Chairman Bill Gates.
More than 1.7 million copies of “Halo 3” were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.” Well beyond just a U.S. phenomenon, the launch of “Halo 3” was a worldwide celebration that released in 37 countries and available in 17 languages.
# # #
As for us, Sara will be in New York City, and the rest of us will be here in Seattle celebrating at Best Buy in Bellevue.
Here are some things you can look forward to, from a media alert posted earlier:
New York
Where: Best Buy, 529 5th Ave, New York, NY, 10017
What: Located in the heart of 5th Ave. and only a few blocks from Times Square, the Best Buy store on the corner of 5th and 44th Ave. will be the first to provide consumers in the U.S. with their copies of "Halo 3.” The event, which will begin early afternoon on Monday and can be seen on televisions nationwide via live broadcasts from both Spike TV and G4, will feature day-long activities. People are encouraged to demonstrate their fanaticism for Halo through costumes, distance traveled, best signs and more. Additionally, fans in line may get to play "Halo 3" prior to launch against on-site celebrities from early Monday afternoon through midnight. Every hour, a new personality will enter the fray with the fans. At midnight, attendees can expect a spectacle unlike any other. A number of Bungie team members and local professional athletes will be on hand to participate in the launch festivities.
Los Angeles
Where: GameStop, 1000 Universal Studios Blvd, Universal City, CA 91608
What: From the entertainment capital of the world, GameStop's flagship store at Universal CityWalk in Los Angeles will host the Halo 3 West Coast launch. The event begins Monday evening and will lead up to the first sale of the game at 12:01 a.m. Tuesday, September 25, and will feature a celebrity autograph session, Halo trivia contest and a special appearance by the man of the hour, Master Chief, as well as a number of Bungie team members. Fans in line will also have a chance to be one of the lucky few who can battle it out against a celebrity on "Halo 3" prior to the launch. The event can be seen on televisions nationwide via live broadcasts from both Spike TV and G4.Seattle
Where: Best Buy, 457 120th Ave NE, Bellevue, WA 98005
What: Seattle fans are invited to join the celebrations at Bellevue's Best Buy, which will open its doors at 12:01 am on September 25 to sell the highly anticipated and final chapter in the "Halo" trilogy. To commemorate the release of "Halo 3" in the game's hometown, fans will be able to celebrate the occasion with product giveaways. People in line may also get a chance to play against Bungie team members and local professional athletes.Miami
Where: Circuit City, 8575 Northwest 13th Terrace, Miami, FL 33126
What: Hosted by Circuit City, Miami's Midnight Madness event of choice will feature product giveaways and contests starting at 9 p.m. Monday, Sept. Current Miami Dolphins stars, Chris Chambers and Joey Porter will be on hand signing autographs as well as challenging fans in "Halo 3" inside Circuit City. Additionally, a number of Bungie team members will be on hand to participate in the launch festivities.Attendees at the regional events will also have an opportunity to receive the following giveaways as part of the festivities:
- Halo Action Clix from WizKids
- Collectible trading cards from Topps
- Halo Ghosts of Onyx by Eric Nylund from Tor
- Frag Fest t-shirts from Mighty Fine
- Accessories and hats from Changes
- Messenger bags from Enmon Accessories
- Console sling bag and hardware organizers from BD&A
- Halo Graphic Novels published by Marvel
- 2008 Halo calendars from Trends International
- Halo Uprising Comic (issue one) from Marvel
- Halo soundtracks from Sumthing Else Music
- Weapon replicas from Master Replicas
- Zune Halo 3 edition
- Limited-edition figurines from the diorama created for the "Halo 3" ad campaign
- And many other great pieces of merchandise
from Gamerscore Blog
Landmark "Halo 3" Marketing Campaign Debuts; Ushers in Game's Launch on September 25
Every so often individuals are called upon to rise above themselves and act in a selfless manner - to help, to protect, to defend those in need. We call these people, who rise up in the face of great adversity, heroes. One such individual's story is about to be told worldwide. On Sept. 25, "Halo 3's" epic hero Master Chief will rise once again - he'll face seemingly insurmountable odds with the entire fate of the galaxy riding on his shoulders.
In memory of this hero, and helping build to what promises to be the largest entertainment launch in history on Sept. 25, a series of dramatic and evocative communications elements, created by McCann San Francisco, T.A.G., AKQA, and Microsoft Global Marketing will offer a stirring look at the "Halo" universe and Master Chief.
The first of the films, entitled "Museum," premieres today on http://games.yahoo.com and provides consumers everywhere with a reason to "Believe" in the amazing stories and action within the Halo experience, bringing the epic battles to life in the style of a museum "diorama."
Certain to catch the imagination of audiences around the globe, the ads are unlike any video game advertising ever created, and offer a powerful look at the world of "Halo". Uniquely, the campaign experience does not focus on "Halo 3's" graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire "Halo" trilogy: duty, sacrifice, and most importantly, heroism.
Through the eyes of celebrated Hollywood creature designer Stan Winston, known for his landmark work on Aliens and Jurassic Park;, as well as New Deal Studios, model creators for Spiderman 3, 300 and Superman Returns, and acclaimed director Rupert Sanders, people will experience a dramatic and moving look at mankind's struggle against our future enemy, the fierce warrior force known as the Covenant.
The central element that much of the integrated marketing campaign centers on is a painstakingly accurate replication of a key moment from a climactic battle set in the "Halo" universe. At over 1200 square feet, reaching a height over 12 feet above the ground and with each handcrafted human and Covenant figure standing eight to twelve inches high, the diorama was large enough to fill an entire studio.
Filming the Experience
Shooting the campaign took several days as the individual soldier's stories were told, and as the camera spanned the landscape, finally resting on the mountain top where Master Chief appears to have been conquered by the Covenant enemy...or so it would seem. Viewers quickly realize that there is much more of the story that's yet to be told - and the game will tell all.
The story of the diorama and the battle that day has been told through films that will be shown in 27 countries around the world on television, in cinema and on the web. But the Halo 3 experience is much larger than that, with future testimonial films depicting soldiers' third-party accounts of their experience in the battles, and with the hero that is Master Chief.
As part of the integrated campaign, an innovative web experience has been created that enables consumers to interact with and explore every part of the climactic battle in minute detail. Beyond the TV, cinema and print efforts, the site is also supported by an online advertising campaign that starts the conversation with the consumer and a branded channel on YouTube that helps to position Master Chief as the biggest hero in history. All digital components were created by AKQA San Francisco.
Viewers get a sneak peek at "Diorama" on http://games.yahoo.com Friday Sept. 14 at 9 a.m. PST / 12 p.m. EST, as well as a feature on the making of the diorama, entitled, "Ammo". The "Diorama" work will make its TV debut during NFL Football on CBS Sunday Sept. 16. This, and the full series of web films, which honor the heroism of Master Chief, will also be available on Xbox LIVE Marketplace and http:www.halo3.com/believe starting September 14.
From the media alert:
With nearly 500,000 downloads to date, the “Gears of War®” Hidden Fronts Map Pack has become the No. 1 piece of premium downloadable content on Xbox LIVE Marketplace.
“Gears of War” has sold more than 4 million copies worldwide, and continues to hold the title of most popular Xbox 360 game on Xbox LIVE, as “Gears of War” recorded the most number of unique players among all Xbox 360 games in August 2007, as well as the highest cumulative number of hours played by Xbox LIVE members.
In the Hidden Fronts Map Pack, players can clash for control of four dynamic areas, including Bullet Marsh, Garden, Process, and Subway:
Bullet Marsh
In this Kryll-infested swamp, an old generator still powers the area lights. A few stray bullets could easily knock out the generator, leaving combatants to fend for themselves against the Kryll.Garden
This overgrown and crumbling conservatory still has a working fertilization and pesticide system. This system can pose a serious hazard to anyone who ventures into the greenhouse without first venting the air.Process
Fight for control of this subterranean Imulsion processing plant, still active despite the cessation of the Pendulum wars.Subway
Timgad 's Central Subway station used to serve as a central hub for commuters. Now the tunnels are crawling with Locust.
Gears of War is rated M for Mature by the ESRB. For more details, visit http://gearsofwar.com/news/
From the media alert:
Gear up for the release of “Halo 3” on Sept. 25 with two new high-quality Xbox 360 Limited Edition Halo 3 Wireless Controllers. Legendary comic book artist and “Spawn” creator, Todd McFarlane, has masterfully designed these controllers featuring both the Covenant Brute and Master Chief™ themes. Both fade and scratch-resistant controllers come with a Limited Edition “Halo 3” Master Chief™ figurine designed by McFarlane himself for an estimated retail price of $59.99 (U.S.).
The Spartan green and gold Xbox 360 Limited Edition Halo 3 Wireless Headset provides the mobility and communication essential for soldiers in their fight against the Covenant. With high-quality voice connections over Xbox LIVE, this accessory will be available for an estimated retail price of $59.99 (U.S.)
The Xbox 360 Messenger Kit, which includes a Chatpad and Xbox 360 headset for an estimated retail price of $29.99 (U.S), allows users to easily chat with friends or family on Xbox LIVE and Windows-based PCs. The automatically backlit Chatpad quickly connects to any Xbox 360 controller and can be easily controlled with simple thumb strokes so users can simultaneously chat and play games with ease.
More detailed information and art can be found by visiting www.xbox.com/press.
For more information, visit www.masseffect.com, or read the media alert.
For more information, visit www.masseffect.com, or read the media alert.
from Gamerscore Blog
Cyberball 2072 and Fatal Fury Special are coming to Xbox LIVE Arcade next week, Wednesday, September 5, beginning at 9 AM GMT (2:00 AM PDT). Both are 400 points.
On top of that, four Xbox LIVE Arcade favorites will be available for half their regular price this weekend. Small Arms and Zuma Deluxe will be 400 points (regularly 800), and Gauntlet and Dig Dug will be only 200 points. Buy them beginning at 12 AM GMT on Sunday, September 2 (5 PM. PDT on Saturday, September 1) and continuing through 11: 59 p.m. GMT (4:59 p.m. PDT). Don't miss out!
Cyberball 2072 (400 Microsoft Points)
Rediscover the arcade classic game “Cyberball 2072” from Midway on Xbox LIVE Arcade. Take control of your robotic team, and call the plays to move your team downfield for a touchdown. But watch out, the ball gets hot if you don't keep moving! Keep your eye on the ball to make sure it doesn't go critical before you can score.
For more details on “Cyberball 2072,” please visit http://www.xbox.com/en-US/games/c/cyberball2072xboxlivearcade/
Fatal Fury Special (400 Microsoft Points)
The third title in the “Fatal Fury” fighting game series from SNK Playmore makes its way onto Xbox LIVE Arcade this Wednesday! Join Terry and Andy Bogard, Joe Higashi and 12 of the toughest titans in one of the biggest matches of the millennium. Set in Southtown, a fictitious American city, players must compete against the ruler of the underworld Wolfgang Krauzer. Who will win? You’ll have to play to find out.
For more details on “Fatal Fury Special,” please visit http://www.xbox.com/en-US/games/f/fatalfuryspecialxboxlivearcade/
Finally, don’t forget to check out this week’s new downloadable content for “Soltrio Solitaire.” For more details, please visit www.xbox.com/livearcade.
from Gamerscore Blog
