Like Babe Ruth, I'm raising my controller in the air, calling the shot. (Granted, Babe Ruth called the homerun before it happened, but let's not sweat the details). I'm going to go on record and say what we're all thinking, but way too afraid to admit: The Xbox 360 won 2007. The console might not have sold the most units or captured the attention of the mass media, but as a platform, it's provided the most complete experience of the year while executing titles with the most successful track record.
The Most Games You Want To Play
Let me make a little list for you: Bioshock, Mass Effect, Assassin's Creed, Crackdown, Guitar Hero II & III, The Orange Box, Halo 3, Forza 2, Skate, Rock Band, COD4. Are all these Xbox 360 exclusive? No. But you can play them all on the Xbox 360 (along with a 2006 catalog that had some decent titles as well). And in the case of quite a few of these games, they are running better on Xbox 360 than other consoles. There's simply more good stuff to play on the 360 than any other modern console and, for the most part, that content is running better on the 360.
Xbox Live Is Still The King
Even with all the alternatives on the market, no one can look Microsoft straight in the eye and claim that there's a service more complete or polished than Xbox LIVE. And their arcade titles are complimenting the service, not just through spec-sheet pleasing "leaderboards," but massive amounts of co-op injected into new and old titles alike. I have huge hopes for Home and the few PSN titles out there are fantastic, but LIVE tips the scales of me buying/playing a game on the 360 instead of the PS3...daily. As for Nintendo, their infrastructure is the equivalent of a 1991 AOL member homepage with animated mailbox gifs and site counters. It's shamefully outdated, and not in the ironic way.
Speaking of XBLA
Nintendo's Virtual Console has been cooking all year and maybe every game that's hit PSN should be played this year. But the XBLA releases are just so damn smart and diverse that the experience trumps its competitors. Let's take a case in point: Teenage Mutant Ninja Turtles, the 1989 arcade game. The Wii's Virtual Console picked up the title from their NES library. XBLA grabbed the full, uncompressed arcade source code...and then they added the co-op LIVE experience. But this isn't about one case, it's about a trend. We see both the same polish and variety in XBLA titles as we do their Xbox 360 counterparts, be they remakes or original titles (Battlestar Galactica and Wing Commander Arena excluded, of course).
DivX Darkhorse
Frankly, I'm a lot more excited about the PS3's future as a media hub than maybe any electronic device on the market today. But Microsoft matched what may have been Sony's biggest attack of the year: DivX and XviD support. As of right now with limited but decent movie downloads and new codec streaming capabilities, the 360 has found a respectable balance in the ecosystems of most home theaters (even if the DVD playback quality has been panned).
Why DIdn't I Pick the DS??
The DS has won sales and invigorated the public. But as a gamer (technically a "hardcore" gamer maybe, but not nearly the level of some) I can appreciate that the stuff that drops your jaw, turns your stomach and makes you spaz out to friends over—that content is found on the full-sized consoles. And XBLA fills some of those casual gaming gaps and 2D arcade action to round out the experience. Besides, I'm not saying that you should ONLY play the Xbox 360, but I am saying that if you could only play one system in 07, the 360 was probably your best bet.
Why Didn't I Pick The [Fill In Console I Own]
I clearly hate you, your family and your dog.
The main points is that the video store for these regions will be launching on December 11th. Check the appropriate post to find out more details, including what type of content you can expect for your region when it launches.
When I have details on when the Video Store is coming to your region, I’ll let you know. Until then please remember licensing for entertainment content is very tricky,
and everyone is hard at work to bring the Video Store to as many regions as possible. Thanks in advance for your understanding and not filling up the comments with queries about your region.
It just came to our attention that Microsoft will be implementing the Xbox 360 Dashboard Fall update on December 4 and we are pretty sure that you will be pleasantly surprised with the software additions.Landmark "Halo 3" Marketing Campaign Debuts; Ushers in Game's Launch on September 25
Every so often individuals are called upon to rise above themselves and act in a selfless manner - to help, to protect, to defend those in need. We call these people, who rise up in the face of great adversity, heroes. One such individual's story is about to be told worldwide. On Sept. 25, "Halo 3's" epic hero Master Chief will rise once again - he'll face seemingly insurmountable odds with the entire fate of the galaxy riding on his shoulders.
In memory of this hero, and helping build to what promises to be the largest entertainment launch in history on Sept. 25, a series of dramatic and evocative communications elements, created by McCann San Francisco, T.A.G., AKQA, and Microsoft Global Marketing will offer a stirring look at the "Halo" universe and Master Chief.
The first of the films, entitled "Museum," premieres today on http://games.yahoo.com and provides consumers everywhere with a reason to "Believe" in the amazing stories and action within the Halo experience, bringing the epic battles to life in the style of a museum "diorama."
Certain to catch the imagination of audiences around the globe, the ads are unlike any video game advertising ever created, and offer a powerful look at the world of "Halo". Uniquely, the campaign experience does not focus on "Halo 3's" graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire "Halo" trilogy: duty, sacrifice, and most importantly, heroism.
Through the eyes of celebrated Hollywood creature designer Stan Winston, known for his landmark work on Aliens and Jurassic Park;, as well as New Deal Studios, model creators for Spiderman 3, 300 and Superman Returns, and acclaimed director Rupert Sanders, people will experience a dramatic and moving look at mankind's struggle against our future enemy, the fierce warrior force known as the Covenant.
The central element that much of the integrated marketing campaign centers on is a painstakingly accurate replication of a key moment from a climactic battle set in the "Halo" universe. At over 1200 square feet, reaching a height over 12 feet above the ground and with each handcrafted human and Covenant figure standing eight to twelve inches high, the diorama was large enough to fill an entire studio.
Filming the Experience
Shooting the campaign took several days as the individual soldier's stories were told, and as the camera spanned the landscape, finally resting on the mountain top where Master Chief appears to have been conquered by the Covenant enemy...or so it would seem. Viewers quickly realize that there is much more of the story that's yet to be told - and the game will tell all.
The story of the diorama and the battle that day has been told through films that will be shown in 27 countries around the world on television, in cinema and on the web. But the Halo 3 experience is much larger than that, with future testimonial films depicting soldiers' third-party accounts of their experience in the battles, and with the hero that is Master Chief.
As part of the integrated campaign, an innovative web experience has been created that enables consumers to interact with and explore every part of the climactic battle in minute detail. Beyond the TV, cinema and print efforts, the site is also supported by an online advertising campaign that starts the conversation with the consumer and a branded channel on YouTube that helps to position Master Chief as the biggest hero in history. All digital components were created by AKQA San Francisco.
Viewers get a sneak peek at "Diorama" on http://games.yahoo.com Friday Sept. 14 at 9 a.m. PST / 12 p.m. EST, as well as a feature on the making of the diorama, entitled, "Ammo". The "Diorama" work will make its TV debut during NFL Football on CBS Sunday Sept. 16. This, and the full series of web films, which honor the heroism of Master Chief, will also be available on Xbox LIVE Marketplace and http:www.halo3.com/believe starting September 14.
The sneak peek apparently wasn't enough, 'cause 20th Century Fox has reportedly now gone all the way for "Family Guy" to be on Microsoft's Xbox Live. Yup, the other dysfunctional all-American family will be moving in on the green machine as downloadable content come September 2 - only a couple of days away from now.
