Runco announced their development plans first, Sharp appears to be the first to market with a THX certified television. In fact, they've got two: a 65-inch and 52-inch LCD for Sharp's new AQUOS T-series. That THX logo is meant to ensure the best match of brightness and contrast with video processing for a home theater level of video reproduction. Interestingly though, the rated 350cd/m2 brightness and 2,500:1 contrast is a step down from the AQUOS R-series' 450cd/m2 and 3,000:1. Sharp's explanation? They expect these panels to be used exclusively in the darkest of home theaters. Er, ok. As to the rest, you'll get a 1,920 x 1,080 120Hz ASV panel with 3x 1080p HDMI (plus 3x Japanese D5), 1x DVI, 2x Firewire, IrSS, and Ethernet. Both will be ready in Japan come September when you'll need ¥1,417,500 (about $11,599) for the LV-65TH1 or ¥840,000 (about $6,873) for the LV-52TH1. While we have a sneaking suspicion they'll be worth it, we'll be waiting for the reviews before dropping that kind of dough.