Around Home Entertainment
Tuesday, August 21, 2007
HD DVD touts sales growth over Blu-ray's decline
Besides moving low-priced HD DVD players, the HD DVD Promotional Group is taking advantage of Home Media Expo 2007 to announce its most recent sales data, with HD DVD going up, and Blu-ray going down. Specifically, the Nielsen Netratings mentioned show HD DVD hardware sales up 37 percent, and software sales up 20 percent from the first to the second quarter of this year. Over the same period, overall Blu-ray hardware sales (no word on if this includes the PlayStation 3 or not) were down 27 percent and software sales down 5 percent. Shockingly, this trend is attributed to aggressive marketing campaigns and cheaper standalone HD DVD players hitting the market, causing a 183 percent increase in dedicated player sales for the quarter, and over 180,000 players (up from 100k back in April) sold altogether. Whether HD DVD focus on standalones over consoles gives them an edge is unknown, but it seems like Blu-ray may be catching on to the strategy of giving away movies and cutting prices.