NPD Numbers for December Released into the Wild

Every month, the numbers crunchers from all the console and games companies huddle in their dark offices, analyzing the numbers released from NPD. And every month, we send out our take on what they all mean, and why they make us our platform victorious. (If you're curious about NPD, and why you should care, listen to a podcast interview we did a few weeks ago with our own analyst, Mike Sabine. You might find it informative.)

Here are some interesting stats we just released.

Consumers spent more dollars on Xbox 360 in 2007, with more than $13.7 billion in total consumer spending. Xbox 360 had $4.8 billion in total consumer spend (45 percent of total industry figures) compared to Wii with $3.5 billion and PlayStation 3 with $2.2 billion.

Xbox 360 games portfolio has the largest collection of “Everyone” and “Teen” rated games.

Of the top 20 best-selling titles in 2007 for this generation, 11 were on Xbox 360; while only seven were sold on the Wii and two sold on the PS3.

NPD reported that this holiday’s leading multiplatform blockbusters continue to sell better on Xbox 360:

• “Call of Duty 4: Modern Warfare” for Xbox 360 was the leading game last month with 1.5 million copies sold, outselling the PS3 version nearly 3:1.
• “Assassin’s Creed” for Xbox 360 was the fourth best selling title, having sold 894,000 units. It outsold the PS3 version more than 2:1.
• “Guitar Hero III” outsold the PS3 nearly 2:1, having sold 625,000 copies.
• “Rockband” continues to rock the charts, selling 463,000 units for the Xbox 360 platform, compared to 174,000 units for the PS3

To date, 33 third party games on Xbox 360 hit the top 10 list across all consoles compared to five third party games on PS3, and four on Wii.

In its fourth month on the market, Halo 3 continued its strong performance and was the sixth best selling title in December, selling another 742,000 units. In 2007, NPD projects that Halo 3 has sold 4.8 million units in the U.S. since its launch in September.

Xbox 360 continues to lead in number of games sold per console, setting another record with an attach rate of 7.0 games per console.

from Gamerscore Blog